Will You Stand With Me?
I turned the news on yesterday morning and braced for an update on the “New Un-Normal.” I prepared myself to hear about an increase in the number of COVID-19 related deaths; continued hate speech and rhetoric from our leaders; intensified resistance and push back from citizens committed to securing social justice for Black Americans. However, the unexpected slapped me in my face and punched me in my gut.
A group of white racists in Bloomington, Indiana--caught on camera, allegedly attempted to lynch a Black male civil rights activist on the 4th of July. He reports they jumped him from behind and beat him while threatening to get a noose, shouting “white power” and other offensive and derogatory racial slurs.
I stepped out of my bathroom to clarify what I heard. I cried. I cried tears of sadness, frustration, and astonishment. I then took a deep breath and thanked God for the White bystanders who converted themselves into activists and saved his life. I breathed a sigh of relief as I prayed for hope and togetherness.
I know that no matter how hard evil attempts to kneel on our collective necks, inject us with inequities, or deny us social justice, humanity, and decency reign. We must all take a stand for social justice and address racism head-on. I may not protest. I may not march. But I do stand!
Will you stand with me?
#WeAreAllInThisTogether because #BlackLivesMatter
– Cheryl McCants, president & CEO
Impact Updates
New Positions
Impact proudly welcomes Morgan Ulrich back, but this time as our Media Relations and Marketing Communication Manager! Morgan, a recent Rutgers University graduate, previously interned with Impact and her experience led her to fall in love with communication and media relations. We celebrate Morgan's passion for storytelling and delight in her love of words.
New Graduates
Impact Consulting Enterprises welcomes bright, ambitious, curious, and creative interns to be optimally #impactful. During this first quarter, Impact welcomed back our Summer 2019 interns Morgan Ulrich and Wuraola Ogunnowo, We also welcomed Ka'bre Dennis to the team as our Digital Content and Communication Manager.
New Clients
The NMSDC Business Consortium Fund (BCF) has requested that Impact help inform business owners about BCF's Paycheck Protection Program support. Additionally, BCF has teamed up with Dell to offer discounts on computers, services and accessories. Check your email for details.
Watch Us Work
Impact aided NY & NJ Council leadership to plan and host their MBE Annual Meeting: “New Business, New Decade, New Economy, What’s Next?” As The Council’s MBE Input Committee Vice Chairperson, McCants helped organize and moderate the meeting.
She also presented crisis communication strategies to effectively connect with employees, partners, and clients during COVID-19. Impact worked with The Council to quickly adapt their in-person events to engaging virtual gatherings.
Last quarter we announced our efforts to procure and provide personal protective equipment to aid essential workers in the fight against COVID-19. We are proud to share that we have provided thousands of masks, gloves, and sanitization essentials for hospitals, schools, utility companies, and other organizations on the frontlines.
Let us know if you need supplies.
Impact CEO Cheryl McCants partnered with the Newark Regional Business Partnership to present her webinar “Finding Funding: A Nonprofit's Guide to Winning in a Virtual World.” She shared strategies to explore and identify funding opportunities while managing through a socially-distant environment.
Impact Goes Virtual
Team Impact continued working remotely this spring. Here’s what we learned from our home offices:
“First, don’t panic. Take time to appreciate being alive. Then, be proactive. Having a plan to overcome potential problems before they arise will give you peace of mind.” – Ka’Bre
“Find joy in the small victories. I was able to rethink what true success looks like, especially with so many unexpected circumstances that came with remote working.” – Wura
“Create your at-home commute. My morning routine involves going for a walk and meditating. This way I am in the right mindset for a productive day at work.” – Morgan
Our Social Media Ambassador
A special thank you goes out to our Social Media Ambassador, Leslie Summiel. He continues to do a tremendous job of telling the Impact story. Thank you Les!!!
On the Impact Horizon
Effective Digital Marketing Campaigns: An Interactive Online Session
Cheryl is slated to conduct another installment of the Small Business Development Center's "360 Digital Marketing Series” on July 17.
Click here to register for this deep-dive session. Explore ways to take your business' marketing plans to the next level.
Client News
NY & NJ Minority Supplier Diversity Council President Terrence Clark released a powerful statement regarding George Floyd’s murder and the Black Lives Matter movement.
Click here to read Mr. Clark's full statement.
The Impact Blog/Vlog
#Blackout Tuesday
8 Minutes and 46 Seconds
The length of time George Floyd had a knee on his neck. A moment of silence for those who were taken too soon. Their names and stories speak volumes about the problems in America today.
“Zooming” took on a new meaning when offices and schools across the country closed because of the COVID-19 pandemic. Here are a few tips for a smoother Zoom experience from an original Zoomer. Read more...
This Memorial Day, we remembered and honored the latest wave of soldiers to lose their lives for the health, safety, and preservation of our democracy. We mourn the loss of men and women who died in military conflicts, as well as those dying in the war to end the COVID-19 pandemic. Read more...
We Fight for the Right to be Black in America
Black voices and Black history cannot be silenced any longer. We must remember our past as we continue the fight for our future.
Your Marketing Momma
Impact in the News
Impact pivoted, temporarily joined the PPE supply chain, and continues to help our essential workers. Read Black Enterprises' article here: BLACK-OWNED MARKETING FIRM JOINS PPE SUPPLY CHAIN TO FIGHT CORONAVIRUS
Interested in booking Cheryl to speak at your next event? Let us know.
Click here to send a request
Why Clients Choose Impact
Learn what our clients already know! See past projects for a sampling of our work.